dominic sharlette

Consumer brand success is my calling and my calling card.

À la carte or soup to nuts, I’m a proven partner in leading concepts to the light. In 20+ years of merging product development with consumer strategy,  I’ve delivered over $1 billion in consumer revenue.

How, you ask? I build, bolster, and breathe life into technology and lifestyle brands through product innovation, strategic manufacturing, market access, and an eye/mind/knack for optimizing every moving part – including your team.

My passion for consumer products is in my DNA, but my expertise is hard earned: Years back, I set out to secure a spot at the intersection of product development and consumer behavior. My schooling includes a degree in Industrial Design from Art Center College in Pasadena, California and years on the front lines of the likes of Belkin, Targus, Samsung, Red Bull, Apple, Best Buy, Target, and Amazon.

Let’s infuse your next endeavor with synchronicity and expertise that benefit everyone in the mix – customers, collaborators, and you.

GAME CHANGING PROJECTS

I’ve teamed with Belkin, Lego, Orla Kiely, HandsFree Health, IC Realtech, and many more.
Fun, game-changing projects that became financial windfalls!
Move over image for more information.

Lego . Belkin
Lego . Belkin

iPhone, iPad and iPod buildable Lego cases. Worldwide multi-marketing strategy to adult and juvenile segments, which generate sales of $30 Million in existing and new mass channels.

iPhone, iPad and iPod buildable Lego cases. Worldwide multi-marketing strategy to adult and juvenile segments, which generate sales of $30 Million in existing and new mass channels.

HandsFree Health’s WellBe
HandsFree Health’s WellBe

The HIPAA Compliant Voice Enabled Health And Wellness Platform. Launched HFH into the consumer electronics industry and expanded the consumer electronic health and wellness markets for retailers and e-commerce.

The HIPAA Compliant Voice Enabled Health And Wellness Platform. Launched HFH into the consumer electronics industry and expanded the consumer electronic health and wellness markets for retailers and e-commerce.

Orla Kiely . Belkin
Orla Kiely . Belkin

iPhone and iPad fashion/lifestyle cases. Set new consumer electronics marketing standards, launched at Target, and generated sales of $25 Million in global mass markets.

iPhone and iPad fashion/lifestyle cases. Set new consumer electronics marketing standards, launched at Target, and generated sales of $25 Million in global mass markets.

Belkin’s Grip Candy iPhone Case Collection
Belkin’s Grip Candy iPhone Case Collection

Set new co-molded manufacturing standards, launched at Apple, generating worldwide $45 Million in sales.

Set new co-molded manufacturing standards, launched at Apple, generating worldwide $45 Million in sales.

Belkin’s Move Laptop Messenger Collection
Belkin’s Move Laptop Messenger Collection

Launched Belkin into Apple retailers and generating worldwide annual sales of $10 Million in global consumer electronics markets.

Launched Belkin into Apple retailers and generating worldwide annual sales of $10 Million in global consumer electronics markets.

Belkin’s Pace Laptop Collection
Belkin’s Pace Laptop Collection

Set new design and manufacturing standards, making Belkin a leader in laptop accessories. Launched at John Lewis, generating worldwide annual sales of $15 Million.

Set new design and manufacturing standards, making Belkin a leader in laptop accessories. Launched at John Lewis, generating worldwide annual sales of $15 Million.

IC RealTech’s 360 Allie
IC RealTech’s 360 Allie

Smart Home Monitoring Camera Brought 360 immersive video technology to smart home security cameras that eliminated all blind spots in the home.

Smart Home Monitoring Camera Brought 360 immersive video technology to smart home security cameras that eliminated all blind spots in the home.

IC RealTech’s 360 Allie Play
IC RealTech’s 360 Allie Play

Baby Monitoring Camera Brought live streaming virtual reality systems to mainstream audiences in global consumer electronics.

Baby Monitoring Camera Brought live streaming virtual reality systems to mainstream audiences in global consumer electronics.

high level

My birds-eye view is my specialty, but I like to drill down, too.

In 2014 and 2017, respectively, I founded xzb.it and its subsidiary, ed.it, headquartered in
Philadelphia with offices in Los Angeles and New York.

Xzb.it imagines and engineers consumer mobile electronic accessories for tech aficionados and style-conscious connoisseurs.

Ed.it speaks to the people behind the products, offering critical investment protection support as one of the most innovative firms in the consumer tech product space.

testimonials

Dominic has an excellent track record of creating and implementing product vision,
business, sales and marketing strategies, and logistic operations for strategic retail
and branded partnerships placement.

Hanoz Gandhi
Chief Analytics Officer and EVP Strategy at Creative Channel Services

Dominic is one of those rare individuals that possess all of the qualities necessary for
outstanding management (balancing design innovations with business sensibilities)
that yields profitable bottom line results for both the brand and the customers.

Rafi Kalachian
Vice President, Global Marketing & Product Management at Canidae
THE COMPANIES THAT LEANED ON ME FOR RESULTS – ALL IN ONE PLACE

LETS CONNECT

When consumer products delight, selling comes easy – if you’ve cracked the retail labyrinth. Still, no amount of shelf space or sassy subject lines can move product that people don’t want, or override costly development missteps.

Markets are shifting. Opportunities abound.

Let’s get started

© Dominic Sharlette consumer product strategies, a division of xzb.it corp. all rights reserved.